Fountain Gift provides the best greeting and gifting experience for senders and receivers. This website service brings back the lost art of the handwritten card, one card at a time. The function on the site focuses on simplifying gift giving, which users will only have to go through simple steps to send gifts to others: select card from the collection, type in a message, select add-ons like photos or chocolate, and the rest of the work will be carried by the system.

Challenges

• Using SPA for Front-end, which is not good for SEO purposes.
• Have to handle complicated and time-consuming administrative tasks such as exporting.
• The sheer amount of JSON data returned
• Excessive loading time for JS/CSS, affecting user experience.

Solutions

• Using Prerender.IO to support SEO
• Switching the Heroku server to Digital Ocean to resolve the exporting problem.
• Reducing response data by combining pagination and JSON optimization.
• Using HeadJS to optimize the system loading time.