HelpfulCrowd is a extension service for e-commerce platforms whose aim is to improve ranking, drive more traffic and boost conversions for local businesses and eCommerce start-ups in Google Organic search results and Google Shopping with customer review star ratings. The app is also integrated with numerous services such as WooCommerce, Magento, Lightspeed, etc. for greater ease of use and flexibility for business owners.

Challenges

• Integration with multiple e-commerce platforms (Shopify, WooCommerce, Lightspeed, Ecwid)
• Handling huge amount of data (reviews, review requests, products)
• Automatically sync data from storefronts and vice versa
• Automatically send reminders to customers for collecting reviews at scheduled times

Solutions

• Extensively use of Sidekiq to process hundred thousands of jobs per day
• Implement all logics for synching data from storefronts via webhook and pulling
• Monitor and optimize app performance based on analytics data from NewRelic, AWS CloudWatch
• Design server infrastructure and load balancing solutions for handling thousands of requests per second